Reed Kroloff is a nationally renowned leader in the fields of architecture, urbanism, and design. He has managed top design programs, edited the architectural profession’s leading publication, spoken at gatherings such as TED and the Aspen Design Conference, and advised architects and clients on some of the most significant projects of the last 20 years, leading the New York Times to describe him as “the man with the list at architecture’s party.”
Mr. Kroloff is the founding principal of jones|kroloff, a unique practice that develops strategy for clients in the architecture and design industry and also guides architect selection processes. The firm’s clients have included the American Society of Interior Designers, the Boston Convention Center Authority, the Chicago Architecture Foundation, the Aspen Art Museum, the Cleveland Museum of Contemporary Art, the Whitney Museum of American Art, the University of Chicago, Wellesley College, Yale University, Global Green/Brad Pitt, Motown, the History Channel, and many others.
Reed Kroloff served as the Director of Cranbrook Academy of Art and Art Museum in Bloomfield Hills, Michigan and as Dean of the Tulane University School of Architecture in New Orleans, Louisiana, which he led through Hurricane Katrina and its recovery. While in New Orleans, Mr. Kroloff also co-directed the mayor’s urban design recovery planning process. The recipient of the American Academy in Rome’s 2003 Rome Prize Fellowship, Mr. Kroloff also served as Editor-in-Chief of Architecture magazine. Under his direction, Architecture received more awards for editorial and design excellence than any magazine of its type, and quickly became the nation’s leading design publication.
Reed Kroloff is a noted authority in his field. He writes and lectures widely, has appeared in a number of television programs, and is a regular critic at professional organizations and architecture schools across the country. He holds degrees from the University of Texas at Austin and Yale University, and has practiced architecture in Texas and Arizona. Mr. Kroloff has served on numerous boards and advisory councils, ranging from the Public Architecture Foundation to the Register of Peer Professionals of the United States General Services Administration.